Sports Fantasy platform Dream11 has agreed to a one-year deal with the BCCI to be the title sponsors of IPL 2020 in UAE, which starts from September 19 to November 10. This comes to light after Dream11 on Tuesday outbid Byju’s and Unacademy to emerge at the top, bagging the rights for Rs 222 crore to be the title sponsors of the cash-rich Indian Premier League, replacing Chinese mobile giants VIVO. According to sources Dream11 as agreed upon the one-year deal for the title sponsorship of IPL. Dream11 will stay as the tournament’s title sponsor till December 2020.
As per news agency PTI, BCCI and Dream11 were in talks on the conditional three-year bid as per which the company is expected to pay Rs 240 crore each in 2021 and 2022 should VIVO not return to IPL.
A BCCI official who is associated with the development said to PTI that it was always clear that the highest bidder may not get the title rights since this was already specified by the BCCI before accepting the Expression of Interest from the bidders.
IPL 2020 will kick start from September 19 in UAE behind closed doors and only three venues will be used for the 51-day extravaganza tournament in order to minimize the traveling of players for safety reasons. The inaugural match of the season will be played between defending champions Mumbai Indians and Dhoni-led Chennai Super Kings.